LAMAR beauty in a name, beauty in a bottle, beauty in a scent. A name with French origins Lumière, meaning light, LAMAR is also known to be liquid gold: mesmerizing, fascinating and enticing. A scent created to resemble the beauty of a golden sun setting in the horizon. Distant clouds reflect rich rays of color – hues of red, streaks of yellow and shimmers of gold. The scent of LAMAR evokes fragrant notes of rose and jasmine that float on a Mediterranean breeze. A magnificent scent.